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SMEDAN trains 4,000 Nigerians on Digital Marketing

About Four thousand Micro, Small and Medium Enterprises operators nationwide are currently undergoing training on how to promote their goods and Services on Google for the benefit of the global community.

In a message to the opening of the six-day free training in Abuja for the North-Central region, the Director-General, Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), Dr Dikko Radda, said the programme would accord the participants the opportunity to acquire new skills to market their goods and services on the internet.

Radio Nigeria reports that the Training is being organized by SMEDAN in collaboration with Mind the gap- Google Digital Skills Africa simultaneously across the six geopolitical zones of the country.

Over the years, challenges confronting Small Scale Business owners have included access to Funds, power and enabling environment to Market their ideas, goods and Services.

At the opening ceremony in the Federal Capital, Dr Raddah, who was represented by Director, Enterprise Development and Promotion in SMEDAN, Monday Ewans, described the training as a Life-Changing programme, because of its aim of helping Entrepreneurs to advertise to their prospective buyers across the globe.

The SMEDAN boss called on the participants to utilise the opportunity afforded by the training to bridge the technological gap in their businesses.

Also at the event, SMEDAN’s Director Special Duties, Levi Ayinkwa said the training would address some bottlenecks affecting the growth of Small Scale Businesses.

The Digital Skill Trainer, Nten Ekpang explained the importance of the training to MSMEs.

Some participants, Susan Adikwu – a Pastry Chef – and Johnson Onakoya – an interior Designer – expressed optimism that the training would help expose them and other participants to the global market.

At the end of the training, participants will be given a Certificate of participation and necessary network data.

Reporting by Samuel Adeyinka; Editing by Omotola Oguneye and Tony Okerafor