TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok, the solution will also be the first ad product that involves a revenue share with creators.
The company said creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share programme during the initial stage of the TikTok Pulse programme. There will be a 50/50 split of the ad revenue with creators, TikTok told TechCrunch.
The Pulse programme will launch to U.S. advertisers in June 2022 with additional markets to follow in the fall,.
TikTok didn’t say how many creators it would actually approve for the program in the early phases. But longer-term, the move could help TikTok to attract more creators to its social video app, following its earlier investments in creator monetization.
Now, TikTok will be able to add advertising revenue share to that list of creator monetization opportunities.
Other major social networks that focus on video, such as YouTube, Instagram and Snapchat, have already implemented revenue-sharing systems.
TikTok says its new TikTok Pulse programme will also be focused on making sure the creator content is “suitable” for advertisements.
Editing by Tina Oyinsan