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Instagram introduces in-chat shopping

Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. Photo: Reuters

Instagram is developing a new feature that will allow users to make purchases from small businesses directly in its chat section.

The Social networking platform owned by Meta Inc., announced this on its website earlier this week.

Through this new feature, users can chat with qualified small businesses, ask questions, make a purchase and track their orders.

In the same thread, businesses will be able to confirm purchases, create payment requests and collect payment.

“We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience”, the announcement said.

Payments are secured via a Meta payment platform.

Instagram owned by Meta Inc also says about 1 billion users send messages across its family of apps — whether it’s chatting with brands, browsing products, asking for support or interacting with stories.

Writing by Muzha Kucha