The Advertising Regulatory Council of Nigeria, ARCON says it has issued a suit against Meta Incorporated (owners of Facebook, WhatsApp and Instagram) at the Federal high court, Abuja.
The Council said on Tuesday that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and its sister platform without ensuring they are vetted and approved is unlawful and a violation of the advertising law in Nigeria.
ARCON further stated that Meta’s continued exposure of unverified adverts and content has led to the loss of revenue to the Federal Government and is seeking N30 billion in sanction for the violation on its platforms.
‘ARCON reiterates that it would not permit unethical and irresponsible advertising on Nigeria’s advertising space‘, the statement reads.
The council said it is not regulating the online media space rather it is focused on advertising and marketing communications on the online platforms in line with its establishment Act.
Writing by Nkiruka Nwachukwu: Editing by Tina Oyinsan