Twitter Chief Elon Musk has announced in a series of tweets on Saturday that the company’s subscription service would show less advertising to users, including an ad-free tier.
This follows challenges faced by the social network lately since its takeover by Musk in October, 2023.
Musk said “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks, and for those who choose it, “there will be a higher priced subscription that allows zero ads,” Musk added.
That would be a radical change in business model from Twitter, which has so far relied on targeted advertising to generate revenue, before launching a paid subscription service in mid-December.
Advertising has been a question mark for Twitter, after Musk fired about half of the company’s 7,500-strong workforce late last year.
The move which sparked concern that the company was insufficiently staffed to carry out content moderation and spooking governments and advertisers.
Meanwhile, Musk explained that his strategy was to massively reduce costs while building up revenue, noting that a new subscription service called Twitter Blue, which grants users a sought-after blue verification tick for a fee, would help reach that goal.
The service costs $11 a month in the United States and is available on Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.Web subscriptions are also available for $8 per month or, at a discount, $84 per year.
Twitter Blue is currently available in the United States, Canada, Britain, New Zealand, Australia and Japan.
Writing by Julian Osamoto