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US sues Google for alleged online ad dominance

The United States Department of Justice and eight US states have filed suit against Google for allegedly dominating online ad market.

US Attorney General, Merrick Garland on Tuesday said Google’s anti-competitive actions had “weakened if not destroyed competition in the ad tech industry”.

 “Website creators earn less and advertisers pay more”, Mr Garland maintained.

Responding, Google said the US Department of Justice argument was “flawed”.

“It largely duplicates an unfounded lawsuit by the Texas Attorney General, which was dismissed by a federal court’’ Google stated.

BBC reports that online advertising accounts for the largest share of Google’s multibillion dollar revenue.

A recent research by Insider Intelligence indicated that total US digital ad income from Google fell from 36.7% in 2016 to 28.8% in 2022.

Writing by Annabel Nwachukwu