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Google raises price of YouTube TV subcription

Consumers holding mobile phones & laptops behind the YouTube logo.

Search engine giants Google on Thursday announced a price increase for its YouTube TV subscription from $65 per month to $73 per month beginning from April, according to an email sent to subscribers.

YouTube TV is Google’s cable replacement and it provides access to live TV and cable channels, delivered through an internet connection.

“As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” the company said in an email to subscribers.

The move by Google to hike the price of its over-the-air subscription for cord cutters comes after several competing online streaming services have also raised the amount they charge, including services from Disney, Apple and HBO.

YouTube will pay about $2 billion per year for the package, CNBC reported, which had several other bidders including Apple and Disney.

Google say they will also lower the price of add-on to access higher-resolution 4K streams from $20 per month to $10 per month, according to the email.

Writing by Tersoo Nicholas