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CAN threatens legal action over Peak Milk advert

President of the Christian Association of Nigeria, Most Reverend Daniel Okoh.

The Christian Association of Nigeria (CAN) has described as “insensitive, offensive, and totally unacceptable” an Easter advert by FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, that has sparked outrage among Christians in the country.

The controversial advert used the crucifixion of Jesus as a metaphor to promote their product on Good Friday – a move that CAN described as “totally unacceptable” to the Christian population.

General Secretary of CAN, Joseph Daramola warned the company to retract the advert, tender an apology to Christians or face legal action and boycott of their products by Christians.

“We find this advert to be insensitive, offensive, and totally unacceptable, ” he said.

“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes,” he added.

Daramola insisted that the action of FrieslandCampina WAMCO Nigeria PLC company was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria.

“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately,” he demanded.

Writing by Muzha Kucha; Editing by Julian Osamoto and Tony Okerafor