Twitter logo with Elon Musk.Photo/CNBC
Social media giant Twitter has finally removed the blue legacy check marks from nonpaying users’ accounts on Thursday, weeks after the company initially announced that the changes would begin.
The company on Wednesday confirmed that, it would begin removing the blue check marks from users who didn’t pay for the company’s subscription service, Twitter Blue.
Before Musk took Twitter private, the check marks were limited to notable figures in government, media, or who were otherwise in the public eye and ran a heightened risk of impersonation.
Musk said Twitter Blue would offer the option for paid verification shortly after he completed his $44 billion takeover of the social media site.
The changeover means that only paying subscribers who have “verified” their phone number will be entitled to Twitter verification and the blue check mark.
Government accounts and some other corporate accounts will still maintain verification through a separate set of icons, in silver and gold, respectively.
An ensuing uproar over the initial price of $20 and a poorly executed rollout, including rampant impersonation of public figures and corporations, forced Musk to delay the removal of the legacy verification.
Twitter later rolled out color-coded verification symbols for verified brands or government-associated organizations.
At the time of this publication, there were significant gaps in institutional verification, leaving them open to the possibility of impersonation.
Twitter accounts of numerous US attorney offices remained unverified, as did various arms of the US Department of Justice and field offices of the FBI.
Writing by Tersoo Nicholas