Photo: Fox Sports
Kevin Durant has signed a lifetime contract with Nike, Boardroom, the media entity he co-owns says.
The Phoenix Sun forward is now the third basketball star with such deal, after famous stars like Michael Jordan and LeBron James.
Although one of football’s finest stars, Cristiano Ronaldo in 2016 signed a similar deal.
“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever” Durant said, while speaking with Boardroom.
The relationship between the athlete and Nike’s can be traced to 2007 when he signed with the brand as a rookie during his time with Seattle Supersonics.
So far, Durant has 15 signature shoes with the American multinational corporation.
This is a big deal for Durant who’s shoes are extremely popular among players as well as consumers respectively.
Writing by Muzha Kucha; Editing by Adeniyi Bakare