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Google faces class action litigation over breach of privacy

Google was asked for a response to the lawsuit, but as of the time of publication, it had not done so. Photo: Radio Nigeria Archive.

Google is facing class-action style litigation in the Netherlands over an accusation of breaching European privacy laws.

It demands that Google stop tracking and profiling customers and seeks compensation for what it calls “large-scale privacy violations” of the EU’s data protection laws.

The representative actions were filed by two non-profit organizations, the Dutch Consumers’ Association (also known as Consumentenbond) and the Foundation for the Protection of Privacy Interests (FPPI).

Over 82,000 consumers have signed up to join the claim since it was announced back in May, TechCrunch reports.

The plaintiffs’ claim that the tech giant is massively collecting users’ online behaviour and location data through its services and products without proper consent or sufficient information.

They also demanded that Google implement structural changes so that it no longer violates people’s privacy.

However, this is not the first class action filed against Google.

About 12 months ago, the tech giant faced allegation which include a claim that they (Google) have distorted competition around its own bidding auction technique for online advertisements.

Writing by Juliet Onwurah; Editing by Julian Osamoto